Luanping, Hebei: Give full play to advantages to build characteristic industries and innovative experience to help rural revitalization

1. Background

Luanping County is adjacent to Beijing and Tianjin and is located in the northeast of Hebei Province. It is known as the "Beijing Back Garden" and the "Royal Pharmacy" during the prosperous times of Kangxi and Qianlong. It is located in the hinterland of Yanshan Mountain and is a natural treasure house of various animal and plant resources in North China. There are more than 420 kinds of wild traditional Chinese medicine resources in the territory. It is the authentic production area of "Rehe Scutellaria", "Bei Atractylodes" and "Bei Bupleurum". Among them, Luanping Scutellaria is the most famous and sells well at home and abroad.

Since 2014, Luanping County has firmly seized the development opportunity identified by the provincial government as the core demonstration zone of Chinese medicinal materials economy in Yanshan, Hebei, and provided policy and financial support to Chinese medicinal materials as a leading characteristic agricultural industry, forming a relatively complete industrial chain and creating It has won the title of “Top Ten Famous Regional Public Brands in Hebei Province (Luanping Traditional Chinese Medicine)” and the honorary title of “Top Ten Major Counties in the Traditional Chinese Medicine Industry in Hebei Province”.

The key industrial project Rehe Traditional Chinese Medicine Flower Sea Town is located in Xiayingzi Village, Jingoutun Town, Luanping County, and is a sub-project of the Chengde City Ten Thousand Mu Flower Sea Town project. The project integrates medicinal material variety display, ecological planting, improved seed breeding, technology research and development, origin processing, e-commerce logistics, tourism and leisure, and integrates diversified development elements such as Luanping Mandarin culture, folk culture, elderly care and health care, and healthy tourism. Realize the beautiful vision of turning agricultural areas into scenic spots, pastoral fields into parks, farm houses into guest rooms, labor into sports, and agricultural products into commodities, and create new paths, contributions, and samples for the county to consolidate and expand the results of poverty alleviation and effectively connect rural revitalization. .

2. Main methods

(1) Adjust the industrial structure and cultivate leading enterprises. Focus on revitalizing and developing the "five major industries", make the "five major towns" bigger and stronger, take rural revitalization as the guide, accelerate the pace of development of "big agriculture" serving "big tourism", and do a solid job in the development of traditional Chinese medicine agriculture. Taking the traditional Chinese medicine industry as the entry point to adjust the industrial structure and promote transformation and upgrading, we will vigorously implement the brand strategy of "authentic Chinese medicine and authentic medicinal materials", continue to deepen the construction of the Luanping Yanshan Traditional Chinese Medicine Economic Core Demonstration Zone, and determine the "medicine as the root, Based on the working philosophy of "medicine-oriented, integrating medical and nursing care", we will fully promote the formation of an integrated industrial chain of planting, production, processing and sales of traditional Chinese medicine, and drive the economy through the development of the entire traditional Chinese medicine industry chain.

Chengde Jiucai Agriculture and Animal Husbandry Development Co., Ltd., the company responsible for the construction of Rehe Flower Sea Town, was established in June 2014 with a registered capital of 50 million yuan. It is a comprehensive one-stop enterprise integrating industry, education and research, agriculture, industry and trade established in accordance with the modern enterprise system. Ecological enterprises are also key enterprises for Luanping to increase investment in projects and attract investment in Luanping based on the principle of combining primary processing with intensive processing at the origin.

(2) Formulate supporting policies and provide strong guarantees. The Chinese herbal medicine industry has been listed as a pillar industry in the county, and a package of support policies has been formulated to guide and support the development of the Chinese herbal medicine industry.

The first is to implement subsidy policies. Formulated and issued the "Construction Plan for the Yanshan Traditional Chinese Medicine Economic Core Demonstration Zone in Luanping County", "Luanping County's Decision to Accelerate the Development of the Traditional Chinese Medicine Industry", "Luanping County's 2018-2020 Implementation Plan for Full Coverage of Poverty Alleviation Industries and Agricultural Industry Structural Adjustment", etc. The policy document stipulates that new agricultural business entities such as cooperatives, family farms, leading enterprises and large growers that develop the Chinese herbal medicine industry shall concentrate on contiguous transfer of land of more than 50 acres and use scattered plots of land in key areas such as scenic spots and parks to develop the Chinese herbal medicine industry. , an annual subsidy of 300 yuan per mu, for three consecutive years. For newly added herbal Chinese medicinal materials that are concentrated in a contiguous area of more than 5 acres, a seed subsidy of 300 yuan per mu will be provided; for new woody and vine medicinal materials that are concentrated in a contiguous area of more than 5 acres, a seedling subsidy of 1,000 yuan per mu will be provided; For Chinese herbal medicine processing enterprises, preferential land regulation policies will be given.

The second is to provide basic supporting services. A subsidy of 50% of the total purchase cost will be provided for the purchase of machinery and equipment directly used for the production of Chinese herbal medicines; a subsidy of 20% of the total investment in new, renovated and expanded processing facilities and equipment such as Chinese herbal medicine drying yards, storage, and fresh-keeping warehouses will be provided. For the newly developed key ditch areas of more than 1,000 acres, the "three connections and one leveling" support policy will be given.

The third is to strengthen scientific and technological support. 11 provincial and municipal standards including the "Technical Regulations for the Imitation of Wild Cultivation of Rehe Scutellaria baicalensis", "Technical Regulations for the Imitation of Wild Cultivation of Atractylodes Atractylodes", "Technical Specifications for the Initial Processing of Scutellaria baicalensis Products" were compiled, promulgated and implemented; a traditional Chinese medicine system covering the whole county was established Material quality traceability system; combined with teaching and research institutions such as China Academy of Chinese Medical Sciences, China Agricultural University, Nanjing Soil Research Institute, Hebei Agricultural University, Beijing Institute of Traditional Chinese Medicine, Institute of Medicinal Plants of the Chinese Academy of Medical Sciences and Chengde Medical College to build strong scientific and technological support system.

(3) Promote integrated development and enhance people’s well-being. Adhere to the open-door operation of the park and the participation of multiple parties, "with boundaries and no walls", give full play to the leading role of new business entities such as leading agricultural industrialization enterprises and farmers' cooperatives, and focus on attracting diverse entities and all social forces to participate in the construction of the park. In our work, we insist on taking institutional, technological and business model innovation as the driving force, using processing and leisure agriculture as the carrier, and promoting the primary, secondary and tertiary industries through inter-industry penetration, cross-reorganization, front-to-back linkage, factor aggregation, mechanism improvement, and cross-border configuration. Integrated development.

At the same time, we should give full play to the unique advantages of rural areas, deeply explore the multiple functions of agriculture and the potential value of multiculturalism, focus on the creation of three-life integration demonstration areas, and vigorously build a new development situation of rural beauty, rich life, good environment, and strong industry. . In addition, we have always made unremitting efforts to increase farmers' income and enhance people's well-being as the core of our work. Continuously establish and improve forms such as "company + base + farmers" and "company + cooperative + farmers", establish a close connection mechanism between enterprises and farmers, drive farmers' employment and increase their income, let farmers share the development results of the park, and make the project truly benefit the people and increase their income. agricultural leading industries.

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