In midsummer, the Chengde Summer Resort Scenic Area in Hebei Province has beautiful peaks, gurgling water, and throngs of tourists. As an important tourist destination in Chengde, the Summer Resort has successively launched cultural and creative products such as stone lion-shaped lollipops, "Jinshan Pavilion" shaped ice cream, and Yongyou Temple stupa-shaped drinking water, giving birth to the "trendy" Summer Resort. new way.
Since this year, Chengde has focused on the high-quality development of the cultural tourism industry, actively integrated into the coordinated development of Beijing, Tianjin and Hebei, targeted new trends and new needs in market consumption, and cultivated "tourism + culture", "tourism + hot springs", "tourism + experience" and "tourism + night economy" ” and a large number of new tourism products, a number of key cultural tourism projects such as the 21st Century Summer Resort Cultural Industrial Park, Jinshanling International Ski Resort, Panlong Lake Tourist Resort, and China Mazhen Tourist Resort have attracted a large number of tourists.
Tourists visit the Summer Resort in Chengde, Hebei Province. Published by Xinhua News Agency (Photo by Liu Huanyu)
Since entering the performance season, whenever night falls, the lights are brightly lit under Yuanbao Mountain in Shuangluan District, Chengde City, where the large-scale live performance "The Heyday of the Kangxi Emperor" is staged. The performance relies on the unique Danxia landform landscape and the trend of the surrounding mountains. More than 500 performers use high-tech lighting effects to recreate historical scenes with real mountains, water, and real horses. Pleasant natural scenery, profound cultural heritage, and wonderful story interpretations. Since the performance in June 2011, it has performed a total of 1,838 performances and received more than 2.555 million tourists.
Shi Hongxia, Secretary of the Party Leadership Group of the 21st Century Summer Resort Cultural Tourism Industry Development Service Center in Shuangluan District, Chengde City, said that relying on its rich historical and cultural heritage, Chengde Dingsheng Cultural Industrial Park has developed from a single live performance to one integrating cultural tourism, specialty catering, performing arts and sightseeing. Comprehensive scenic spots, the Peak Plum Garden, Calligraphy and Painting Academy, Yuanbao Street, Winter Royal Lantern Festival... For more than ten years, the old scenic spots have been constantly rejuvenated, with new changes every year.
In Chengde Fengning Manchu Autonomous County, another cultural and tourism integration drama is also being staged. Zhang Shudong, director of the Tourism, Culture, Radio, Film and Television Bureau of Fengning Manchu Autonomous County, said that the performance of "Grassland Silk Road" perfectly cooperates with sound, light and electricity. The thrilling circus, exquisite equestrian performances and exotic songs and dances will connect the Bashang grassland with the ancient silk of Europe. The road is vividly reproduced.
Wang Gang, a Beijing tourist who brought his family to Fengning Bashang for vacation, said that in addition to traditional tourism projects such as horseback riding, grass skiing, watching fireworks, and eating barbecue, he also enjoyed the large-scale circus show "Prairie Silk Road". "Bashang Grassland is not only a place to relax and escape the summer heat, but you can also enjoy cultural performances with local characteristics. It is really a worthwhile trip."
Tourists enjoy leisurely activities in the Qiansongba Forest Park scenic area in Fengning Manchu Autonomous County. Photo by Xinhua News Agency reporter Luo Xuefeng
In the traditional Chinese medicine flower sea town of Rehe in Luanping County, Chengde, after a series of processes such as leaf picking, selection, rubbing and drying, the children who came here to study made scutellaria baicalensis tea from fresh scutellaria leaves.
"During the Ming and Qing Dynasties, Luanping began to grow traditional Chinese medicine. Here there are four distinct seasons, a large temperature difference between day and night, and natural conditions such as soil and water are suitable for the growth of atractylodes, skullcap and other authentic medicinal materials." Sun Shihe, the person in charge of Rehe Traditional Chinese Medicine Huahai Town, said that the local Relying on the Rehe Traditional Chinese Medicine Flower Town, a Chinese medicinal materials museum, a traditional Chinese medicine planting science base, a Chinese herbal tea experience hall and other experience and practice venues have been established to allow students who come here to study in person to experience the charm of traditional Chinese medicine culture.
Tang Qiuhua, director of Chengde Municipal Tourism, Culture, Radio, Film and Television Bureau, said that culture gives tourism a soul, achieving deep integration of culture and tourism, and relying on cultural brands to create new tourism formats, new scenes, and new products are the "magic weapons" for Chengde to promote high-quality development of tourism. .
As one of the first batch of national historical and cultural cities, Chengde tourism is no longer limited to sightseeing and sightseeing, but also presents a new trend of cross-border integration of "tourist destinations + medical and health care".
In May this year, the Xicheng District Civil Affairs Bureau of Beijing sent people to Chengde to inspect and exchange elderly care services. The two places signed a strategic cooperation agreement to promote the extension of elderly care projects to Chengde. On June 1, Chengde and the Tianjin Municipal Civil Affairs Bureau held a matchmaking meeting on the coordinated development of the elderly care industry, and conducted in-depth exchanges on the extension of Tianjin’s high-quality elderly care institutions and the medical care and health care of Tianjin elderly people in Chengde.
Data shows that since this year, a total of 47 A-level tourist attractions have been opened in Chengde City, and the total number of tourists and total tourism revenue have exceeded the levels of the same period in 2019. (Reporters Cao Guochang and Feng Weijian)
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